Within the categories film, games, music and books on all formats, Play offers complete self furnished store concepts. Play handles the strongest and widest selection for store concepts in all price segments the market has to offer. In order to maximize the speed and turnover capacity Play makes sure to take full responsibility of the product mix and flow of new releases for each and every concept/product group. The maintenance of the products both to and from retailers is being very carefully sought after by Play in order to deliver the absolutely best and most effective management for minimal amount of workload on the employees.
As one of Swedens longest running wholesaler within the home entertainment industry, Play is today the leader on the Nordic market for store concepts of games, film, music and books in all sizes and formats. Play was grounded as early as 1984 through various merges of different music and film companies that had been active already back from the days of 1967. Ever since Play has handled, packed, shipped millions and millions of products from all types of formats, sizes and suppliers. Like the classical audio cassette, the iconic VHS, the LP and all the way till todays CD, DVD, Blu-ray, Playstation, X-box, Wii, etc. Through the years Play has developed an extremely solid and very powerful third part logistic business with the basics from our traditional core business as a wholesaler. Today Play operates mainly within two segments, Home Entertainment that represents the wholesale business, and Solutions that focuses mainly on logistics, warehousing and bundling for third parties.
The synergies after over 30 years in business as a traditional wholesaler has resulted in enormous amounts of intelligent capital in order to maximize and use the best cost efficiency for delivering goods and POS materials towards FMCG dealers as well as for todays and the future e-tailers. With that fantastic valuable knowledge and wisdom Play has gathered throughout the years by its customers and partners, it has enabled Play to offer the absolute best and most flexible solutions within logistics, warehousing, pick and pack, assembling, bundling, to final deliveries to the customers. All based upon very long and intimate experience together with customers and partners, as well as big or small.- Shorter alternative or temporary tasks is never an obstacle, whether its within logistics, warehousing or simple bundle missions.
Thanks to the blended mix of principals combined with various delivery cycles and sale peaks for each and individual chain Play handle. It is embedded for Play to also offer sale force and logistics for shorter period, alternative just temporary, or as well until further notice. All accordingly to the customers own wishes and needs. As an already established and approved supplier to all major chains the start-up process is automatically substantially shortened for all new customers by using Plays infrastructure and framework. This gives the leverage to focus on sales and deliveries to the chains by letting Play handle to complete flow from A – Z. To take advantage of all these benefits Play offers can very often be crucial for new businesses in order to break into the market.